In case you didn't know, it's a Barbie world and we're just living in it. Not that we're complaining about the rise of Barbiecore or the endless stream of Barbie movie fashion inspiration courtesy of Margot Robbie, the film's cast, and devoted A-listers alike. There's something about Barbie — the doll, the brand, the idealogy — that's infinitely appealing and fashion girlies aren't the only ones to notice. As Barbie finally hits theaters, brands from every corner of the internet seem to have launched a Barbie collab, trademarked by Mattel and available for a limited time only.
Brand collabs are nothing new, especially in fashion and beauty, but there's something about the sheer number and fervor of Barbie-branded collabs dropping this summer that feels overwhelming. Does the world need Barbie-branded sparkly platform heels? Sure, why not. How about whitening toothpaste? Well...
Regardless of whether or not this summer's wild array of Barbie-branded products is necessary, they're here and we've rounded them all up — from jewelry to pool floats and ice cream flavors.
Béis x Barbie™ The Movie
"The jet set life, but make it Barbie" is the vibe behind the collab between Béis, everyone's fave chic luggage brand, and Barbie, everyone's favorite pint-size world traveler. Shoppable starting on July 19, the collection features Béis bestsellers in a colorway so vividly pink no one by Barbie herself would mistakenly grab it off the luggage carousel.
Primark's Barbie® Capsule Collection
From the swimsuit that started it all to Barbie® Land neon separates, Primark's 73-piece Barbie® Capsule Collection quite literally has it all. We're talking womenswear, menswear, pajamas, and accessories. If you want to dive headfirst into Barbie mania without breaking the bank, we suggest you begin your descent into madness at a Primark store near you.
SMASH + TESS x Barbie™
While Basic Barbie doesn't quite have a ring to it, Barbie-themed basics are few and far between in a sea of over-the-top Mattel merch. Enter SMASH + TESS x Barbie. The infinitely wearable pieces in its Barbie collection are designed for mixing and matching. Plus, they're made in fair-wage paying factories which we think Barbie would be totally into.
Alex and Ani x Barbie™
Summer's bubbliest blockbuster calls for a bit of bling which is exactly what jewelry brand Alex and Ani is delivering. Made for layering, its Barbie-branded necklaces, bracelets, and earrings deliver just a dash of Barbie sparkle that won't fade once the movie leaves theaters.
Barbie™ X Cotton On
We're not sure if the world needs all the Barbie collabs that have launched this summer, but we definitely want the Barbie™ X Cotton On Moto Jacket. In addition to the retro moto, the nostalgia-heavy line includes hoodies, tanks, tops, and bottoms that'll let you show off your vintage Barbie fan street cred.
Burger King x Barbie
Y'all. Maybe it's a good thing that this Barbie-themed bacon cheeseburger with mysterious pink sauce is only available in Brazil. We're not sure we want to know what it tastes like, but we imagine it contains notes of existential crisis.
Barbie™ and Joybird
The Barbie force is strong with this one. Joybird, known for its responsibly sourced furniture, has already dropped one Barbie Dreamhouse™-themed collab and has a second on the way. Arriving on July 17, the limited-edition collection featured plush velvets in grown-up but glam jewel-tone alternatives to pink.
Barbie™ x Tangle Teezer
For those of us who grew up trying to unknot our Barbies' matted synthetic manes with useless doll-sized plastic combs, this collab might heal some childhood psychic wounds. Take it from this curly-haired writer: Tangle Teezer brushes are detangling machines and it totally makes sense to snag one of the line's two Totally Pink Barbie™ brushes.
Barbie™ x Crocs
Love them or hate them, you cannot escape Crocs, so it makes sense that this summer's most inescapable movie has teamed up with the brand for a Barbie-themed collection. The collab features Croc charms and a range of the divisive shoes in shades of Barbie pink. Even if you're morally opposed to Crocs, you have to admit the platform jelly Mega Crush Sandal is pretty cute.
Barefoot Dreams x Barbie™
Bed Rot Barbie may not exist, but if she did, she'd stay snuggly in the Barefoot Dreams x Barbie™ Collection. It doesn't get cozier than the soft pink sweats, shorts, robes, and pullovers in this collab.
Barbie™ x Boohoo
Out of all the Barbie fashion collabs, Boohoo's might be the most inclusive. With Barbie-branded hoodies, tees, and comfy separates in sizes 0-24, this collection will make the hearts of logomanics sing.
Barbie™ The Movie x Superga
We'll be honest, we're pretty bummed out that some of the Barbie-fied sneakers Barbie™ The Movie x Superga collection are already sold out. While you can't snag a pair of the super-stacked 2802 Barbie Rainbow Sneakers, the collection's more casual sneakers are still shoppable.
Pinkberry's Barbie Land Berry Pink
If you like your froyo (symbolically) Barbie-flavored, we've got great news for you. Pinkberry's Barbie Land Berry Pink flavor, a blend of strawberry and dragonfruit frozen yogurt topped with Dream Sparkles (a mix of pink, white, and silver sprinkles and edible glitter, in case you were wondering) is available now for a limited time.
Barbie™ x Fossil
The best Barbie collabs let you show off your Barbie pride while also being wearable for the 364 days of the year you’re not seeing Barbie: The Movie in theaters. The Barbie™ x Fossil collection’s luxe leather goods and watches are pure Barbie magic without being obvious about it.
Forever 21 x Barbie™ Collection
Forever21's Barbie collection is one of the few collabs released this summer that contains actual Barbie dolls. Also included: fun graphic tees, terry cloth separates, and on-theme accessories.
Homesick's Barbie™ Dreamhouse™ Candle
Lots of Barbie collabs answer questions fans may or may not have asked, including: What does Barbie's Dreamhouse smell like? If you're curious, Homesick has the answer. Its Barbie™ Dreamhouse™ Candle features base notes of sandalwood and velvet, lemon zest and pink jasmine in the middle, and top notes of sweet peony and rose bush.
Gap × Barbie™
It's Barbie(-trademarked) fun for the whole family! The Gap x Barbie™ Collection is actually the most well rounded collab we've seen so far featuring tees, totes, and comfy separates for kids, adults, and even pets.
Canada Pooch's Barbie™ Collection
If you want more than one measly Barbie-branded dog hoodie option, Canada Pooch has you covered (No shade, Gap. We love your tote bags.) Canada Pooch's Barbie™ Collection features pet attire and toys emblazoned with the Barbie logo and signature pink prints in a range of styles and fits.
Barbie™ The Movie x FUNBOY
You can now float around in it in true Malibu Barbie style thanks to FUNBOY's Barbie-branded pool float collection. This collection goes hard offering every imaginable form of Barbie transportation from yachts to surfboards, but, you know, as pool floats.
Barbie™ x MeUndies
Everyone's favorite comfy printed undies are now available in a retro Barbie-themed print. They're perfect for anyone who likes their underwear to feature rollerblades, disco balls, and Barbie's classic swirled "B."
Coldstone Creamery's All That Glitters is Pink™
All That Glitters is Pink™ starts with pink cotton candy ice cream layered with graham cracker pie crust and dance party sprinkles finished with whipped topping. It's a party in a bowl.
Truly x Barbie™ The Movie
Viral skincare brand Truly Beauty launched a Barbie-branded core collection back in May featuring Barbie-fied versions of the brand's best-loved products, like its whipped body butter and bikini serum.
Barbie™ x NYX Cosmetics
The cult fave-drugstore beauty brand's nine-piece Barbie collection leans into the technicolor brightness of it all. You can shop the line's lip butters and shadow palettes separately or splurge on a vault, collector-style.
Barbie™ x Kitsch
Accessories brand Kitsch dropped several of its hero products, including satin pillowcases and silky scrunchies, in Barbie-bright colors and prints.
Barbie™ x Ruggable Collection
If seeing Barbie: The Movie just doesn't cut it for you, you can transform your home into an IRL Barbie™ Dreamhouse™ with some Mattel-sanctioned Barbie decor. Ruggable's Barbie collection is, shockingly, not a hot pink fever dream; its washable area rugs feature a range of soft pinks and even a black and beige chevron option.
Barbie™ The Movie x Impala Skate
Riding high on the viral sensation caused by last summer's Barbie set stills, Impala has launched technicolor retro rollerblades, protective knee, elbow, and wrist guards, and, of course, Barbie-branded athletic crew socks.
CHI x Barbie™ Totally Hair Collection
This Ulta Beauty exclusive collection, featuring two hot tools and a travel case, have some notable Barbie hair-itage. All three products in the collection feature the trippy, colorful print worn by the bestselling "Totally Hair" Barbie released in 1992 (which Margot Robbie recently channeled).
Barbie™ x ALDO
We already told y'all. The collection of accessories, heels, and sneakers(!!!) is cute, affordable, and very, very pink.
Barbie™ x MOON Oral Care
Did you know Barbie™ the Movie has an exclusive oral beauty brand? It's MOON, and it features a two-piece set containing an electric toothbrush and whitening toothpaste. Yes, both are very pink.
Barbie® x Hot Wheels® x rue21
This three-way collab has a whooping 29 pieces, all with a bit of a throwback vibe. It's available online and in-store.
Barbie™ x Swoon
What is it? Pink lemonade with zero sugar. Why is it? The brand's founder is a Type 1 diabetic, and 10% of the collab's net sales support the Dream Gap Project. How much does it cost? Merch and case combos start at $30, but you can also buy a "summer stock" of Barbie™ x Swoon Pink Lemonade for $5,500.
Barbie™ By PacSun
Barbie™ By PacSun leaned hard into the Malibu Barbie of it all with its ‘90s-inspired collection of tees, swimwear, and denim separates.
Barbie™ x Hally Shade Stix
The Barbie™ x Hally Shade Stix from Hally Hair do what you'd expect: They temporarily deposit three Barbie-approved colors — Signature Pink, Malibu Blue, and Pump Up Purple — into your hair. According to the brand, the colors rinse out with a single wash. Also according to the brand, Barbie dolls are not included with purchase.
Show Me Your Mumu x Barbie™
Okay, y'all. No cap, the Barbie™ Babe One Piece from the Show Me Your Mumu x Barbie™ Collection is legitimately adorable. The rest of the collection's swimwear, activewear, dresses, and separates is also pretty stinkin' cute.
Barbie™ x Posh Peanut
Even (maybe especially?) toddlers and kids deserve the chance to flaunt their Barbie pride. Posh Peanut's Barbie collection delivers primarily pint-sized onesies, separates, and accessories for tiny Barbie fans along with pajamas for equally enthused parents.