We all know it—there’s no such thing as a healthy tan if you’re getting an assist from the sun. Base tans are BS and using a low SPF to “protect” your skin while you tan is nearly as bad as not using one at all. That’s not to say you can’t have skin that looks sun-kissed, though. All you need is a trusty self tanner on rotation in your beauty routine.
There’s a self-tanning format for everyone, from newbies and self-tanning pros to acne-prone and mature skin. The only challenging part is finding the right match — there is a mind-boggling amount of self tanners on the market today. That’s where we come in. We tapped 30 beauty pros to test 42 different faux glow formulas over the course of two weeks, judging them on how they applied, whether or not they transferred, how they felt, how long they last, and their results overall. From there, we narrowed down the list to the 20 best self tanners.
Best Overall
St. Tropez Self Tan Classic Bronzing Mousse
What We Love: The lightweight mousse applies evenly and dries quickly.
What We Don’t Love: This may not work well on all skin tones due to the green undertone of the formula.
Even for a self-tanning rookie like us, we had no issues achieving a glorious tan with this iconic product. With the help of a mitt, the whipped texture helped the formula spread easily across the body, even in the tricky-to-reach spots (like our back). It features a guide color, which made it a breeze to ensure we’d gotten even coverage and not missed any areas. Once we finished applying, the formula didn’t feel tacky at all, and dried rapidly—to the point that even when we accidentally put on (and quickly removed) a sports bra, our tan’s development was not disrupted. It didn’t stain our clothing or our sheets, and the scent was unobtrusive, so we didn’t mind sitting around for the suggested eight hours to let the tan develop.
The color began to show within four hours of application, which was a huge plus—we tend to apply a second coat if our tan takes too long to appear, which has caused us to overdo it with the glow in the past. We showered after eight hours, and loved the radiant glow left behind (it garnered us plenty of compliments, too). The tan looked its best at the two to three-day mark, but it was still noticeable after five days.
The only caveat to using this product is that it works best on cooler skin tones, regardless of how fair or deep your complexion is as the formula features green undertones, which looks best on cooler complexions.
Color Range: 1|Type: Mousse|Development Time: 4-8 hours|Size: 8 fl. Ounces
Best Budget
L'Oréal Sublime Bronze Self-Tanning Water Mist
What We Love: The self tan developed very quickly and looked natural, earning us many compliments.
What We Don’t Love: Though this product is a face mist, the brand recommends spritzing it onto a cotton pad to apply.
This is one of the most affordable—and best!—self tanners we’ve ever tried. While other formulas we’ve tested in the past left our reddish skin looking orange, this one gave our skin a fresh glow that developed almost instantly after we applied it. Within just 24 hours, we got two compliments, with friends telling us we looked so summery, which was exactly what we wanted from this product. It also gave us an impressively durable tan—it lasted for around four or five days, even with twice-daily showers (once in the morning, once after working out).
While most self-tanning face mists are applied by spraying them on, this one is meant to be spritzed onto a cotton pad and then swiped across the face, reserving direct spritzing for the neck and decollete. While this is a bit inconvenient, it was ultimately pretty helpful—the formula features a guide color that made it easy to see where we’d applied it. Just don’t forget to apply it to your ears! We missed this area the first time, and it was pretty noticeable.
Color Range: 1|Type: Mist|Development Time: n/a|Size: 3 fl. Ounces
Best for Beginners
Sol by Jergens No Wait Tropical Tan Mousse
What We Love: This product delivers an instant radiance while developing into a deeper glow over time.
What We Don’t Love: The formula takes a while to dry.
This was our first time using a self tanner and this product made it easy, thanks to the lightweight foam that spread across our body as smoothly as lotion, especially with our mitt. The natural-looking tan was flattering (and non-intimidating) with just one application, though it was clear that the formula could be layered for a deeper glow. It had a pleasant floral scent that seasoned self-tanner aficionados confirmed was nicer than those of other formulas they tried. Once the tan fully developed, it lasted for five days.
While we do love that this formula instantly gives us a glow, it’s worth noting that it didn’t dry very rapidly—it took up to 30 minutes to fully set. However, once it did dry, it didn’t transfer at all, so keep that in mind if you plan on applying this formula before an evening out.
Color Range: 2|Type: Mousse|Development Time: Instantly and over time|Size: 5 fl. ounces
Best for Mature Skin
Coco & Eve Sunny Honey Bali Bronzing Foam
What We Love: This self-tanner was very long-lasting—we got six days of wear out of one application.
What We Don’t Love: This formula may transfer to your sheets, especially if you go to sleep right after application.
This genius formula is fantastic for bronzing skin and making it look toned, subtly tightening skin, and smoothing the look of cellulite. Even though we showered four times within the six days our tan lasted, it never faded patchily and looked quite realistic on our fair skin—like we’d spent a few days in the sun, not like a spray tan or fake tan at all. The formula went on easily and we found its scent pleasant, with light tropical fruit notes that helped mask the traditional self tanner smell.
We will note that on some areas of our body (face and chest), the bronzing foam left our skin feeling tacky, while others (legs and arms) dried completely. We noticed that there was some color transfer to our sheets and the clothing we wore post-tan, but it washed out easily and we didn’t experience any transfer or staining in the subsequent days of wear.
Color Range: 3|Type: Mousse|Development Time: 2 hours|Size: 6.7 fl. ounces
Best for Instant Results
Bondi Sands Pure Self Tanning Drops
What We Love: This formula develops quickly and is shockingly easy to use.
What We Don’t Love: You may have to experiment with the number of drops you use to get your desired color.
If you’re looking to get a glow quickly without a fuss, this Bondi Sands formula is a must-try. You use it by simply mixing 4-12 drops into your favorite moisturizer and applying it as you usually would. We got great results by blending six drops into our go-to face cream and massaging it using circular motions to ensure thorough coverage. We noticed no fragrance, only the scent of our moisturizer, and it gave us a very natural glow that our tester’s husband noticed the same day. We found that the glow faded within three days if we didn’t reapply, but following the same protocol (six drops in our moisturizer) on a daily basis maintained our tan flawlessly.
Remember, a drop-type self tanner allows you to completely customize your tan. That’s not a bad thing, but if you’re new to self tanner or are wary of going too dark, you’ll want to test out different levels of glow and possibly even different moisturizers to get a final look you’ll love.
Color Range: 1|Type: Drops|Development Time: 6+ hours|Size: 1.35 fl. ounces
Best Long-Lasting
Loving Tan 2 HR Self Tanning Mousse
What We Love: This created an incredibly durable tan that faded beautifully.
What We Don’t Love: While it looks great on fair skin, it does appear very dark at first.
If you want a tan that develops quickly and lasts for a long time, look no further than this formula from Loving Tan, which lasted for a week and a half on our skin when we tested. The mousse formula went on easily and smoothly, gliding across skin without skipping or creating streaks. Though it felt somewhat sticky as it dried, it didn’t transfer unless our skin made extended contact with whatever we touched.
Because this is an express formula, we showered two hours after application to reveal our tan, which was very deep. If you have very fair skin, the color of this tan may be startling at first. However, while the color is darker, it’s never orange, but may be better suited for deeper skin tones. It looks even better after the first two days and looks natural and even as it wears off.
Color Range: 3|Type: Mousse|Development Time: 2 hours|Size: 6.7 fl. ounces
Best Mist
St. Tropez Self Tan Purity Face Mist
What We Love: This left our face feeling moisturized with a subtle, pretty radiance.
What We Don’t Love: You won’t be able to tell where you spritzed on the formula—trust the process!
Face tan is a newer self-tanner format, and after trying this formula from St. Tropez, we’re hooked. We spritzed it in across our face, neck, and chest, following the brand’s instructions of using about seven pumps, then just let it sit—there’s no need to rub it in or even rinse it off. It didn’t dry fully, which we actually loved. It didn’t leave our skin feeling sticky, just gently moisturized, with a light tropical scent that didn’t linger. After four hours, we saw a beautiful, delicate glow that made our skin look healthy, though not necessarily tan, that we looked forward to achieving day after day.
Because this formula is clear and mists on instead of being rubbed in, it can be a bit nerve-wracking to apply, even if you’re a self-tanner newbie. Don’t overthink it—just go for it and spray it on liberally. Though it seems like it would go on blotchy, it doesn’t, and it creates such light color that you won’t ever feel overdone.
Color Range: 1|Type: Mist|Development Time: 4-8 hours|Size: 2.7 fl. ounces
Best Drops
Isle of Paradise Self-Tanning Firming Body Drops
What We Love: This product can be mixed into any of your favorite body lotions and doesn’t have to be rinsed off.
What We Don’t Love: We wish the formula had a color.
This serum-like formula is very straightforward and easy to use: We just mixed it into our favorite coconut-scented body butter, applied it all over our body, then washed our hands to make sure the tanner didn’t stain our palms. While we’ve experienced streakiness with other tanning drops, we found this formula went on smoothly and evenly, and didn’t transfer to our sheets at all. Usually, we sleep in sweatpants and long sleeves after self-tanning, but this formula absorbed easily with our body cream, leaving our white sheets bright and clean. We woke up to beautiful, sun-kissed skin, and our glow lasted for about four days, even though we worked out and showered daily.
Overall, we loved the formula and plan on purchasing a new bottle after we use up this one (and recommended it to our friends!), but we do wish that it wasn’t clear. If the serum had a color, we’d be able to see if we thoroughly mixed it into our body lotion to ensure accurate application.
Color Range: 3|Type: Drops|Development Time: 4-6 hours|Size: 2.54 fl. ounces
Best Mousse
Tan Luxe Hydra Mousse
What We Love: This formula is lightweight, spreads evenly, and won’t transfer.
What We Don’t Love: Though it’s express, it works best when left on overnight.
As seasoned self tanners, we assumed that stained sheets are par for the course when applying a formula before going to bed—that is, until we tried this Tan-Luxe formula, which featured a light floral scent. It applied easily with a mitt and after waiting 20 minutes for it to dry (it never felt sticky), we hopped into our bed made with white sheets, and woke up to clean sheets and a great tan that lasted for five days. Our tan faded evenly without any patchiness.
While we saw a subtle glow before falling asleep, we really loved our results when we woke up—the mousse gave us a fabulous deep glow, just how we like our tans. We’d highly recommend waiting the entire four to six hours to let the tan develop to its full potential. Consider applying it before a night out with friends so you come home looking bronzed and fresh.
Color Range: 2|Type: Mousse|Development Time: 30 minutes, with full color developing in 4-6 hours|Size: 6.76 fl. ounces
Best for Face
Tan-Luxe The Face
What We Love: We used the maximum suggested number of drops and achieved a very deep but natural-looking glow.
What We Don’t Love: If your skin is very sensitive, you may have a reaction to the alcohol in this formula.
We self tan every Thursday to get ready for the weekend and this formula fits seamlessly into our routine. While testing, we mixed four drops into our nighttime moisturizer to achieve a deep glow, massaging it into our skin and letting it dry for 30 minutes (normal for our night cream) before going to bed. There was no noticeable scent and the tan didn’t transfer to our sheets—and we woke up to a noticeable and effortless bronze with zero streaks.
Because of how frequently we shower and wash our face (twice daily), we expect we’ll have to use this twice a week to maintain our glow, but that’s fine by us. We loved these drops and our skin did too, but not everyone will necessarily have the same experience. Some people have reported irritation from this formula, likely due to the inclusion of alcohol, so keep this in mind if your skin is especially sensitive.
Color Range: 2|Type: Drops|Development Time: 4-6 hours|Size: 1.01 fl. Ounces
Best Drugstore
Sol by Jergens Deeper By The Drop Serum
What We Love: This formula gave us a subtle radiance and never broke us out or irritated our skin.
What We Don’t Love: The subtle color is best for those with fair skin or self-tanning beginners.
Though our tester had never used a self-tanning drop formula (or any facial self tanner!) before, this one was easy to use. The instructions said to add anywhere from five to 20 drops, but because this was our first time using self tanner, we only added a few drops to our moisturizer so we wouldn’t create an unnatural glow. After applying our bronzing cocktail, we went to bed and woke up with a glow that was subtle and even. Because the formula is oil-free, our skin stayed clear throughout our testing process.
While we loved our results, we were entirely new to self tanner when testing it. You can add many drops to your moisturizer but you still may find that it’s subtler than other formulas on the market—plus, you’ll run out of product more quickly. We think this one is definitely best for self-tanning rookies or those with fair skin who want a light hint of color.
Color Range: 1|Type: Drops|Development Time: 4-24 hours|Size: 1 fl. ounces
Best for Legs
IL Makiage 85/66 Sun Foam
What We Love: The tanner comes with a body mitt and face brush for flawless application.
What We Don’t Love: The telltale self tanner smell lingered for the whole next day post-shower.
We were hesitant to try this product considering we didn’t know what color to expect and our previous self-tanning experiments had gone awry, but we were very satisfied with this formula, which made our legs glow with a natural hue that lasted for five days. While some self tanners are sold solo and you’re forced to find your own application tools, this Il Makiage product came with two—a body mitt and a kabuki brush—that made it a breeze to flawlessly apply the smooth, spreadable foam and buff it into our skin for a seamless finish. We experienced zero streaking when we applied, and the tanner dried practically within one minute of putting it on, meaning we had zero issues with stickiness or transfer.
We will say that this is one of the most fragrant self-tanning formulas we’ve tried (it also has a hint of vanilla to make it more pleasant), the scent lingered for a full day after application, even after showering the formula off four hours after we put it on. That said, we’ll be using this product again—we loved its results.
Color Range: 1|Type: Mousse|Development Time: 4-6 hours|Size: 4 fl. ounces
Best for Natural Glow
Lux Unfiltered N°36 Supernatural Tanning Mousse
What We Love: This gives our skin a deep, natural-looking bronze that mimics the real tan we have by the end of summer.
What We Don’t Love: It took longer than anticipated to dry.
Heading into this test, our tester had never used self tanner before, but we’re total converts after trying this formula from Lux Unfiltered—this easy-to-apply foam gave a medium complexion a deep, radiant glow that looked just like the real thing without the sun damage. We got about five days of wear out of it despite daily showers, though it was admittedly hard to tell how long the tan lasted because it faded so naturally.
The formula’s directions state to wait about 20 minutes for the tanner to dry on your skin before getting dressed, but we found that it took about twice as long for any tacky sensation to go away (though we luckily didn’t run into self-tanner stained palms in this period). Keep that in mind if you’re hoping to get dressed immediately after application. That said, we didn’t notice any transfer while waiting around in our robe to fully dry.
Color Range: 1|Type: Mousse|Development Time: 2-8 hours|Size: 6.8 fl. ounces
Best for Sensitive Skin
Lux Unfiltered N°12 Bronzing Face Drops
What We Love: These bronzing drops offer longer wear times than most of its competitors.
What We Don’t Love: It’s best for those with lighter skin.
We’ve used bronzing drops before, but most of them come right off, which is why we loved this durable formula from Lux Unfiltered—and because it’s fragrance-free, it was totally compatible with our sensitive skin. A few drops blended beautifully into our moisturizer, making it easy to apply, and didn’t leave our palms stained afterwards. We got two days of wear out of each application and delivered a true tan that caused us to switch to our summer shades of foundation and concealer. It also evened out our skin tone nicely, meaning we didn’t need to apply as much base (a bonus!).
While our tester had lighter skin and saw great results from this formula, deeper complexions may need to use a lot more drops (six and up) to get their desired level of glow. That said, we loved these drops so much that we’ve become converts and ditched our old formula.
Color Range: 1|Type: Drops|Development Time: 8 hours|Size: 1 fl. ounce
Best Dermatologist-Tested
Tanologist Self Tan Mousse
What We Love: This formula dried fully and didn’t leave any odor at all behind.
What We Don’t Love: It didn’t last very long on our skin.
Our expert tester grew up applying self tanner for Irish step dancing competitions, so we know our way around fake tan—and once we tried this dermatologist-tested formula, it replaced our old standbys. The featherlight foam went on easily and dried within five minutes (with no sticky sensation), after which we went to bed and woke up with bronzed skin and completely clean sheets. We loved how there was zero odor; our friends know we’re loyal to self tanner and asked if we were wearing any because they couldn’t smell anything at all.
Unfortunately, we didn’t get a long wear time out of this formula, though we weren’t bothered by this. Our dry, pale skin tends to eat up self tanner quickly, and we’re used to applying it on the regular. We also noticed some patchiness as the tan faded, but we chalked that up to not being consistent with our moisturizing routine. We’re still recommending Tanologist formulas to all our friends and plan on sticking with it moving forward.
Color Range: 3|Type: Mousse|Development Time: 1-4 hours|Size: 6.76 fl. ounces
Best for Pale Skin
Tan Towel Body Tan Towelettes
What We Love: These are perfect for tanning on the go.
What We Don’t Love: We needed two wipes to tan our whole body.
Soaked in tanning solution, these thick cottony pads glided easily over our skin. Though there’s no guide color, the damp sensation of the towelette made it simple to tell where we’d previously swiped, so we barely experienced any streaking. They’re completely mess-free—zero dripping, residue, or transfer—making them ideal for travel, and because they offer a subtle, gradual glow, they’re ideal for helping fair complexions build up their bronze.
The towelettes are generously sized, but they could be a little bigger as we needed two of them to cover our entire body. Considering we needed to use them several days in a row to get our desired glow, this could get pricey pretty quickly. That said, we’re still huge fans of the product, and if you prefer to only tan your legs or are very fair, these wipes will serve you well.
Color Range: 3|Type: Wipe|Development Time: 2-4 hours|Size: 5 packettes
Best Gel
b.Tan Glow Your Own Way Tan Gel
What We Love: It was easy to apply and not at all difficult to rinse off of our hands.
What We Don’t Love: There’s a learning curve due to the clear formula and unique texture.
This formula features a texture similar to a thick hair gel, which was more pleasant to apply than it sounds—it spread easily and never made our skin feel sticky, even as it was drying, just damp. Despite the feel of the formula, it was easy to wash off of our hands, and because it was clear, it didn’t transfer onto our sheets. After seven hours, we rinsed off, and could see a great glow. Usually, we apply self tanner twice in two days to achieve our preferred level of bronze, but we only needed to use this once to see a satisfying glow.
While we loved the formula, we needed to adjust to its unusual texture at first—we accidentally applied too much at first and those areas took much longer to dry as a result. We got the hang of it quickly, but there’s a good chance that if we’d used a mitt, this wouldn’t be an issue at all.
Color Range: 1|Type: Gel|Development Time: n/a|Size: 16 fl. ounces
Best Gradual Formula
Dr. Dennis Gross Skincare Alpha Beta Glow Pad Intense Glow
What We Love: The wipes are infused with potent skincare ingredients as well as self tanner.
What We Don’t Love: Using this formula too many days in a row could create a bit of an orange glow.
A downside of self tanner is that when using it, you usually have to skip your skincare routine the day of, and using active ingredients afterward could destroy your tan. With this formula, you’ll get a subtle glow over time while treating yourself to a blend of salicylic, lactic, and glycolic acids to slough away rough texture and reveal fresh skin. We used the non-sticky, smooth pad on clean skin before bed and woke up to a subtle glow; the tan actually develops in one hour so you can use the wipe before work in the morning or an impromptu date to enhance your complexion in a natural-looking way.
The formula gradually gets deeper with regular application. We used it three days in a row to get to our desired color, then didn’t use it again for three or four days before touching up. However, if you were to keep using it on a daily basis (like you can with the brand’s regular Alpha Beta peels), the color would build up to be a little orange, so we’d recommend going with every-other-day application if you want to get into a tanning rhythm.
Color Range: 2|Type: Wipes|Development Time: 1+ hour|Size: 20 packettes
Best Splurge
Dior Solar The Self-Tanning Gel
What We Love: This elegant product made our skin feel lightly moisturized while giving great glow.
What We Don’t Love: The packaging doesn’t give much guidance in the way of application instructions.
If you’re looking for an indulgent self tanner that smells luxe (like fancy coconut!) and feels gorgeous, Dior is worth the investment. We love how the formula felt similar to a hyaluronic acid-based gel moisturizer—we used about a nickel-sized amount, which spread easily to cover our face and neck. It absorbed in 30 seconds to leave our skin feeling soft but not greasy, and sat well under makeup with zero tacky texture. About three hours after we put it on, we noticed our complexion had deepened by a shade. If we’d wanted, we could have applied three layers to achieve a bolder glow, but as we have fair skin, we were happy with the subtler bronze.
We used this on our face, but it could also be used on our bodies if we wanted. We ended up going to Dior’s website to look for more guidance on how to use the formula, but there was no information beyond the suggestion of layering more coats for a deeper tan. This may be a bit nerve-wracking if you’re new to self tanner, but seasoned pros will have no fear diving in and experimenting with this product.
Color Range: 1|Type: Gel|Development Time: n/a|Size: 1.7 fl. ounces
Best Oil
Typology Self-Tanning Serum
What We Love: A little goes a long way and feels wonderful on the skin.
What We Don’t Love: The color transferred to our towels.
This silky formula is rich in buriti oil, so it went on luxuriously, but never felt greasy at all. We used it by mixing a few drops into face moisturizers as well as applying it directly in its concentrated form to our legs. At first, we applied it twice a week, but the tanner is so effective that we backed off—we were looking too bronze! We loved the golden brown glow it gave our skin (which lasted the whole week) and plan on continuing to use this formula all year round, because we know the bottle will last a while.
While we experienced no color transfer to our hands, clothes, or sheets, we did find that it transferred to our towels, which we’ll probably have to end up bleaching to get clean. That still won’t keep us from using this product. Instead, we can switch to darker towels.
Color Range: 22|Type: Oil drops|Development Time: 6+ hours|Size: 1 fl. Ounces
Our Testing Process
After researching the best self tanners on the market, we selected 42 of the most popular formulas and shipped them to our team of testers. They followed the products’ instructions and used them over the course of two weeks, assessing the tan’s consistency, application, development, color, and wear. They even examined their pillowcases, sheets, clothing, and towels to see if the tan transferred or stained. They rated each self-tanner on a scale of one to five (five being the highest) and added comments about each step of the process. We averaged the scores and from there narrowed those 42 picks to the 20 best formulas. We wrote about the positives and negatives of each formula as well as any testers’ notes from the testing. We also interviewed three tanning experts to get their take on the products as well as tips on shopping for and applying the best self-tanners.
What to Keep in Mind
Type
There are many, many formats to choose from in the self tanner category, but the most common type on the market is mousse, like Coco & Eve Sunny Honey Bali Bronzing Foam. They’re prevalent for a reason—they’re great for beginners and easy to use, though it may not seem like it at first. “They’re fast-absorbing and provide fast results,” says Hall. “Most tanning mousses also contain an instant bronzer which allows the user to see exactly where they have applied the product.”
You’ll also find lotions and gels, like Dior Solar The Self-Tanning Gel. “These are my personal favorite because not only do they help achieve a fake tan, but they also moisturize the skin, and it can be hard to find deeply moisturizing properties in a mousse,” says Vitello.
If you have oily skin, you’ll love a mist or water like L'Oreal Sublime Bronze Self-Tanning Water Mist. because they’re oil-free and won’t block your pores. “Those with oilier skin will want to choose a non-comedogenic product and are often happiest with mousse and mist type applications as these dry quickly and blend into the natural oils on your skin,” agrees Dr. Galaria.
Drops and serums are popular, but while they sound identical, they’re quite different. While serums like Typology Self-Tanning Serum with 10% DHA + carob pulp extract tend to contain skincare ingredients and are compatible with sensitive skin, drops are practically pure self tanner. “They have a high concentration of DHA, which is why it’s important to not overdo it when mixing it with your moisturizer or lotion,” says Vitello. I don’t recommend drops for people new to self tanning because it can be hard to understand how much product you’re actually using and you could wake up to a nightmare—orange hands and possibly an overly tan face.” Try Lux Unfiltered N°12 Bronzing Face Drops, which delivers great color without being too intense.
Lastly, there are self tanning wipes, which is one of the rarest formats. “Wipes are often a less messy application method and I recommend them to my patients for travel,” says Dr. Galaria. We like Dr. Dennis Gross Alpha Beta Glow Pad Intense Glow for Face because they contain chemical exfoliants, so with every swipe, you’ll be simultaneously treating and tinting your skin.
Color Range
The active ingredient in all self tanners is DHA, or dihydroxyacetone. It’s typically derived from sugarcane or sugar beets. “When it is applied to the skin, a chemical reaction occurs with the amino acids in the top layer of your skin, producing a brown pigment called melanoidin,” says Dr. Galaria. This reaction is known as the Maillard reaction. If you’re a home chef, you may be familiar with the term—it’s what happens to create crusts on baked goods or seared steaks. “In the case of our skin, this reaction is occurring with the stratum corneum or top-most, dead layer of our skin,” Dr. Galaria says. Because it doesn’t penetrate more deeply than that, self tanner won’t permanently affect the color of your skin. In addition to this, most formulas contain a cosmetic bronzer, or guide color. “This creates an immediate bronzed glow that rinses away to reveal your new beautiful, natural self-tan,” says Montgomery.
For the longest time, self tanner only came in one color, which didn’t flatter all skin tones and caused some complexions to look orange in hue. Luckily, in recent years, self tanning formulas have evolved significantly and come in different colors. Some brands even offer shade ranges in some of their formulas, like Tanologist Self Tan Mousse and Tan-Luxe The Face Illuminating Self-Tan Drops. Before committing, though, you’ll want to know the undertone of both the product and your skin. “The most common undertones in sunless products are typically olive and violet,” says Vitello. We know this sounds a little complicated and very different from what you’re used to with makeup.
It may surprise you, but if you have a cool undertone, you’ll want to go for a formula with olive undertones, like you’ll find in St. Tropez Self Tan Classic Bronzing Mousse. “It will develop into a nice warm-toned tan that might be hard for you to achieve in the sun without burning and also neutralize any apparent redness,” says Vitello. Those with warmer complexions should check out a product with a violet undertone, such as b.Tan Glow Your Own Way Tan Gel. “A self tanner with a violet undertone will color correct any yellowness in your skin while also creating a deeper faux glow that compliments your natural olive undertones,” Vitello explains. Do you have a neutral undertone? You can try either! Violet will give you more of a deeper tan while olive will read as a sunkissed glow.
You may be tempted to mix and match formulas, but aside from using different formulas on the face and body, this isn’t recommended as you could create very inconsistent color across your body. Instead, apply multiple layers in some areas, like the stomach and legs, and one very light coat on your hands and feet to get a perfect tan. “Using self tanning mousse with a stippling brush along areas you usually contour has also become so popular!” adds Vitello.
Development Time
There are three types of self tanner—gradual, traditional, and express. These speak to the development time as well as the concentration of the DHA in the product. “DHA will continue to react and create a tanned effect over a period of time, sometimes up to 24 hours after application,” explains Hall. “This is why it is so important to wash your hands after applying a face tan, or shower off your tan in the timeframe advised on the specific product you are applying — to avoid over developing or staining the skin.”
Gradual tanners are very mild, requiring regular application (sometimes daily) to achieve a deeper glow. “This makes them great for first-time self tanners, or people with very fair skin tones that want to be able to build their color on their own terms,” says Vitello. Traditional formulas make up the bulk of self tanners, with a mid-level percentage of DHA and usually a cosmetic bronzer to give you both instant gratification and a sense of where you’ve applied it. These formulas, like Il Makiage 85/66 Magic Moisturizing Sun Foam, are typically recommended to be rinsed off at around the six hour mark or longer, making them ideal for when you have time to spare or like to tan overnight.
Express tans are exactly what they sound like—fast. They have a higher concentration of DHA than any other type of tanner. “That means they can and should be showered off after only a couple of hours,” says Hall. Loving Tan 2 HR Express Self Tanning Mousse is meant to be washed off after two hours, making them perfect for someone who wants to glow ASAP, like if you have a night out planned after a day at the office.
Your Questions, Answered
How should I apply self tanner?
A great tan is really all about the foundation, meaning that prepping your skin pre-tan is critical. The most important prep step is exfoliating. “Remember that depending on the body area, there are 15 or more layers of stratum corneum,” says Dr. Galaria. “If you can remove the top most layer—the one that was going to shed off the soonest—by exfoliating before you apply your product, you will have applied it to a layer of skin that is going to ‘stick around’ longer, thus prolonging the life of your fake tan.” She recommends concentrating on drier areas of the body like elbows, knees, ankles, and feet; dry skin tends to absorb self tanner more noticeably, which will create noticeably darker areas. “I also tell patients to shave before tanning because this also removes a layer of skin, so if you do it after tanning, you can look splotchy,” she adds. Vitello recommends doing all of this around 24 hours before you plan to tan.
Once you’re prepped, strip down, ensure your skin is clean and fully dry, and stand somewhere that’s easy to clean, just in case (we often self-tan in our showers with the water turned off, or standing on a bathmat or old towel). How you apply your tanner will depend on the type of product you’re using. If it’s a mousse (the most common format), make sure you have a tanning mitt. Vitello also likes disposable nitrile gloves. “Using gloves saves you tons of product because the solution can’t absorb into them like a mitt,” she shares.
Start applying your product from the bottom of your body, spreading the formula on and blending it in using firm circular motions, working your way up until you’ve covered your whole body. We know getting your back can be tricky, so consider asking your partner or a pal to help. “If you don’t have a friend to help you, purchase a self tanning applicator made to reach your back,” says Vitello.
For your face, neck, hands, and feet, consider using a dense makeup brush, like a kabuki, to buff in the formula. This will help you get into the nooks and crannies (like between your knuckles, around your ears, and into your hairline) without the product building up, which creates patchiness.
Can I use the same tanning products for both my face and body?
You can, but our experts generally recommend using separate products for each. Montgomery points out that some body products could cause pore congestion if used on the face, especially if it contains a cosmetic bronzer (like a guide color), says Vitello, who recommends using a clear formula like a serum or water instead. Additionally, the skin on your face is thinner, so it can develop twice as dark as your body if you’re not careful,” warns Vitello.
How long does self tanner usually last?
On average, you can expect a self tan to last anywhere from five to 10 days. That’ll vary, though—the durability of your tan directly correlates to how well you prepped your skin before applying your formula of choice and how you care for it after it’s developed, as well as your skin type and everyday lifestyle. Montgomery shares that the most important factor in maintaining your tan is keeping your skin hydrated.
Before using any old formula in your skincare routine, make sure it’s compatible with self tanner. Vitello recommends immediately discontinuing body washes that contain parabens, sulfates, alcohol, and even oils, though they may be nourishing, they will break down your tan. “Choose a gel-like body wash over products that are intensely moisturizing and creamy,” she says. She tells all of her clients to use Native Body Wash when they’re wearing fake tan. She also recommends using a clean and straightforward body lotion like Cetaphil to moisturize after every shower.
To really go the extra mile, Hall advises against excessively sweating, showering using overly hot water, or spending too much time in pools or at the beach. “Unfortunately, all of these fun things will contribute to your tan fading off your skin,” she says. But that’s not to say those who are devoted to a fitness routine can’t maintain a ta —you’ll just have to shower immediately after your workout. “The longer sweat stays on top of your fake tan, the more likely it is to begin drying it and cause patchiness or uneven fading,” warns Vitello, so rinse off right away using cool water. And remember to maintain your regular exfoliation routine. This will help the layer of skin holding the tanner shed evenly, which will help you further avoid patchiness.
Can I use self tanner if I’m pregnant or nursing?
For the most part, moms-to-be and new mamas can safely use self tanner. “Since these products are not believed to soak in past the dead layers of your skin, they are considered safe in pregnancy and breastfeeding,” confirms Dr. Galaria. That said, you’ll want to check with your doctor to be certain. “They might recommend you wait until after your first trimester, which is what I usually recommend to my pregnant spray tan clients, or stick to a product with a lower percentage of DHA,” says Vitello. You can also use formulas that use natural or organic products to ensure you’re not putting anything potentially hazardous on your body. “If you’re breastfeeding, we recommend not applying the tanner around the nipple or areola to be extra safe,” adds Hall.
Why Shop With Us
Emily Orofino is a beauty writer, editor, and consultant with more than a decade of experience in the industry. She has been called “deathly pale” and thus started experimenting with self tanner in high school. For this piece, she interviewed board-certified dermatologist and Inner Glow Vitamins founder Dr. Noreen Galaria, tanning artist Natalie Vitello, founder of Luna Bronze Rhiannon Hall, and founder of Coastal Beauty Bar Alicia Montgomery.
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