We Found the 99 Best Amazon Deals to Shop This October Prime Day — Up to 78% Off

Amazon Prime members, run, don’t walk — Prime Big Deal Days is officially here, and you won’t want to miss these epic sales.  

It’s the first day of the major shopping event, and you can snag thousands of October Prime Day 2023 deals across the entire site. The fashion, beauty, home, and tech departments are a treasure trove of mind-blowing markdowns, and we narrowed down the impressive selection to the 99 best deals worth shopping. Score sales on celebrity-used skincare picks from Solawave, NuFace, and Sunday Riley, fall fashion from Levi’s and New Balance, and home and tech picks including Apple AirPods and Bissell cleaning gadgets. Don’t wait to grab the following deals while they’re on sale for up to 78 percent off.     

Best Amazon Deals Overall

• Best deal: Laneige Lip Sleeping Mask, $17 (Originally $24)  
• Apple AirPods Pro, $189 (Originally $249)  
• NuFace Trinity Starter Kit, $245 (Originally $350) 
• NYDJ Marilyn Jeans, $69 (Originally $109)  
• Dyson V11 Plus Cordless Vacuum Cleaner, $470 (Originally $720)  
• Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, $89 (Originally $124)
• SolaWave Four-in-One Facial Wand, $56 (Originally $149)  
• Crest 3D Whitestrips Professional Effects Teeth Whitening Kit, $30 (Originally $46)  
• Revlon One-Step Volumizer 2.0, $41 (Originally $70)  
• Sunday Riley C.E.O. 15 Percent Vitamin C Brightening Serum, $72 (Originally $85) 

The best way to take advantage of Amazon’s early Black Friday event is with a Prime membership; this way, you can shop member-exclusive deals and access the retailer’s fast and free shipping. If you’re not already set with a membership, you can sign up for a free 30-day trial here to reap the full benefits of the sale event. Be sure to act fast, though, Prime Big Deal Days ends tomorrow. 

Only treating yourself to a few finds this week? Then let them be from this list of the top ten deals at Amazon. You can snag Apple AirPods Pro for their lowest price ever. And speaking of game changing devices, don’t miss the SolaWave Four-in-One Facial Wand which celebrities including Jennifer Coolidge, Nicole Kidman, and Reese Witherspoon use for a youthful glow. Another skincare gadget, the NuFace device, is also marked down as part of the brand’s starter kit; and supermodels swear by it for a plump, tightened complexion.    

For more anti-aging skincare, check out the Sunday Riley C.E.O. 15 Percent Vitamin C Brightening Serum; it’s formulated to plump the skin and leave it with a youthful bounce and glow, according to the brand. Another popular beauty pick — and one of my personal favorites — the Laneige Lip Sleeping Mask is now on sale for less than $20, and it’s my secret to a perfect pout. Plus, the Revlon One-Step Volumizer 2.0 is just $41 and the Crest 3D Whitestrips Professional Effects Teeth Whitening Kit is now $30.  

An Oprah-approved find, the NYDJ Marilyn Jeans are now just $69 — an entire 37 percent off their original $109 price. The classic pair is available in 36 washes, and it’s bound to become a mainstay in your year-round outfit rotation. And when it comes to cleaning gadgets, Amazon has you covered with the best of the best; the Dyson V11 Plus Cordless Vacuum Cleaner is on epic sale, and the number one best-selling Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner is discounted, too.

Best Amazon Clothing Deals 

If your wardrobe is in need of an autumn revamp, look no further than Amazon’s impressive fashion department. The retailer’s selection is overflowing with fall-perfect pieces like this cozy lounge set that feels like pajamas but delivers an elevated look. Additional comfy picks that will keep you toasty this season include the Trendy Queen half-zip sweatshirt and the Lillusory oversized turtleneck sweater — both for less than $30. 

Plus, stock up on chic outerwear with this Levi’s denim jacket and moto jacket, and this flannel shacket that screams fall. As for bottoms, be sure to browse through Amazon’s buttery leggings options including this pair from The Gym People and this Adidas style. Personally, I also can’t resist adding this Zesica sweater dress to my cart, and I know I’ll wear the Shaperx bodysuit on repeat year-round.     

• Best deal: Anrabess Short-Sleeve Sweater and Knit Pants Set, $42 (Originally $73) 
• Levi's Ex-Boyfriend Trucker Jacket, $59 (Originally $98)  
• Trendy Queen Half-Zip Sweatshirt, $26 (Originally $53)   
• Lillusory Oversized Turtleneck Sweater, $30 (Originally $60) 
• Merokeety Shearling Jacket, $32 (Originally $55) 
• The Gym People Thick High-Waist Leggings With Pockets, $20 (Originally $30) 
• Zesica Knit Sweater Dress, $33 (Originally $51) 
• Adidas Future Icon Three Stripes Leggings, $22 (Originally $40)   
• Levi’s Classic Leather Motorcycle Jacket, $76 (Originally $90)  
• Shewin Flannel Shacket, $30 (Originally $50)
• Shaperx Bodysuit, $30 (Originally $40)        

Best Amazon Skincare Deals 

With colder, drier air weather the horizon, you’ll want to use Prime Day as a chance to stock your skincare regimen with hydrating products. Grab the viral Cosrx Snail Mucin Repairing Essence that celebrities like Emily Ratajkowski swear by while it’s still on sale for just $14. Plus, keep your skin silky soft with this now-$7 Mario Badescu Super Rich Olive Body Lotion that’s earned Martha Stewart’s stamp of approval. 

For your under-eyes, turn to the TruSkin Longevity Depuffing Eye Cream while it’s on sale for $10. And, if you’re looking to target wrinkles and fine lines, these Frownies Wrinkle Patches will become your new best friend. Snag other shopper favorites from Sunday Riley, Laneige, and Neutrogena, below, while they’re still marked down.  

• Best deal: Cosrx Snail Mucin Repairing Essence, $14 (Originally $25) 
• L'Oreal Paris Age Perfect Rosy Tone Anti-Aging Face Moisturizer, $16 (Originally $25)
• Tula Skincare Makeup Melt Removing Balm, $21 (Originally $28) 
• Mario Badescu Hyaluronic Eye Cream, $13 (Originally $18) 
• Frownies Wrinkle Patches, $18 (Originally $20) 
• Laneige Water Bank Blue Hyaluronic Cream Moisturizer, $28 (Originally $40)  
• Sunday Riley Luna Retinol Sleeping Anti-Aging Night Face Oil, $74 (Originally $105)  
• Peter Thomas Roth Instant FirmX Eye Tightener, $29 (Originally $38) 
• Sunday Riley Superstars Kit, $78 (Originally $130)  
• TruSkin Longevity Depuffing Eye Cream, $10 (Originally $17)  
• Neutrogena Rapid Wrinkle Repair Night Cream, $24 (Originally $47)  
• Mario Badescu Super Rich Olive Body Lotion, $7 (Originally $10)   

Best Amazon Home Deals 

This season, I’m making my space as cozy as possible, all thanks to Amazon’s vast array of home deals. You can’t beat the markdown on this 78-percent-off Artistic Weavers area rug that has the power to completely transform any room. And, these Beckham Hotel Collection bed pillows have more than 157,400 five-star ratings and they’re now just $37. 

You can also shop budget-friendly cleaning gadgets including the Voweek Electric Spin Scrubber and the iRobot Roomba. Plus, the Levoit Core 300 HEPA Air Purifier is now less than $90, too. And, don’t forget to give your kitchen a revamp with picks like the Ninja AF161 Air Fryer, Our Place Perfect Pot, and Keurig K-Elite Coffee Maker — all for $150 or less.      

• Best Deal: Artistic Weavers Odelia Vintage Bohemian Area Rug, $90 (Originally $400) 
• Beckham Hotel Collection Bed Pillows, $37 with coupon (Originally $61)  
• Ninja AF161 Air Fryer, $120 (Originally $170)   
• Levoit Core 300 HEPA Air Purifier, $85 (Originally $100)  
• Voweek Electric Spin Scrubber, $40 with coupon (Originally $50)  
• Keurig K-Elite Coffee Maker, $100 (Originally $190) 
• Carote 10-Piece Pots and Pans Set, $80 (Originally $150)
• Artistic Weavers Shag Area Rug, $177 (Originally $610) 
• Le Creuset Enameled Dutch Oven, $180 (Originally $290)   
• iRobot Roomba i4+ EVO Self Emptying Robot Vacuum, $416 (Originally $600) 
• Our Place Perfect Pot, $150 (Originally $165) 

Best Amazon Tech Deals 

You guessed it, the tech department is overflowing with deals, too. Prepare your space for cozy movie nights this autumn with the discounted Vizio V-Series 5.1 Home Theater Sound Bar, Amazon Fire TV Stick, and TMY Mini Projector. For easy listening, look no further than the Bose QuietComfort Earbuds II, Sony Wireless Noise-Canceling Earbud With Alexa, and — my personal favorite pick — the Marshall Stanmore II Wireless Bluetooth Speaker. 

Of course, you can’t miss Apple’s irresistible deals either; shop the iPad Mini while it’s $400, the Apple Watch Series 8 for less than $350, and a four-pack of handy AirTags on sale for $88. 

• Best deal: Apple iPad Mini, $400 (Originally $499)
• Apple AirTags Four-Pack, $89 (Originally $99)  
• Bose QuietComfort Earbuds II, $199 (Originally $299) 
• Vizio V-Series 5.1 Home Theater Sound Bar, $200 (Originally $220) 
• Sony Wireless Noise-Canceling Earbud With Alexa, $278 (Originally $300)  
• Apple Watch Series 8, $340 (Originally $399) 
• Skylight Digital Picture Frame, $240 (Originally $300)
• Marshall Stanmore II Wireless Bluetooth Speaker, $200 (Originally $380) 
• Bose SoundLink Flex Bluetooth Speaker, $119 (Originally $149) 
• TMY Mini Projector, $66 (Originally $100) 
• Amazon Fire TV Stick, $20 (Originally $40)  

Best Amazon Makeup Deals 

Amazon is a treasure trove of major makeup deals right now. The Laneige Lip Glowy Balm is now less than $15, and more than 10,000 shoppers have purchased it in the past month alone, according to the retailer. Speaking of customer-loved picks, the Maybelline Lash Sensational Sky High Mascara is $10; and I can attest, it’s worth the hype. This fool-proof eyeshadow stick is the secret to flawless eye makeup, and it’s just $11. 

And for the perfect base, turn to the Lancôme Teint Idole Ultra Wear Foundation with the Physicians Formula Butter Glow Concealer, and set it all with the Urban Decay All Nighter Waterproof Powder. The best deal yet? This Black Radiance Perfect Tone Lipstick is just $2 — yes, $2.

• Best Deal: Laneige Lip Glowy Balm, $13 (Originally $18) 
• Maybelline Lash Sensational Sky High Mascara, $10 (Originally $13) 
• Julep Crème to Powder Eyeshadow Stick, $11 (Originally $18)   
• Grande Cosmetics GrandeBrow-Laminate and GrandeBrow-Brush, $15 (Originally $22) 
• Lancôme Teint Idole Ultra Wear Foundation, $40 (Originally $57)   
• Physicians Formula Murumuru Butter Bronzer, $13 (Originally $16)   
• Urban Decay All Nighter Waterproof Setting Powder, $25 (Originally $35)  
• Black Radiance Perfect Tone Lipstick, $2 (Originally $3)  
• Urban Decay Naked Reloaded Palette, $35 (Originally $50)  
• IT Cosmetics Superhero Mascara, $20 (Originally $28)  
• Physicians Formula Butter Glow Concealer, $6 (Originally $12)    

Best Amazon Haircare Deals 

Give your hair a little extra TLC this season with nourishing products like the Ouai Leave-In Conditioner and the Pantene Keratin Hair Treatment — both for less than $30. And, be sure to check out the R+Co Dallas Biotin Thickening Shampoo that transformed my fine locks. When it comes to styling, protect your mane from heat using this now-$12 CHI 44 Iron Guard spray before picking up the CHI Original Ceramic Hair Straightener that’s 73 percent off. And, finish off any hairstyle with the Xtra Large Bombshell Volumizer and Root Cover-Up from Color Wow, a brand Jennifer Lopez uses.  

• Best Deal: Color Wow Xtra Large Bombshell Volumizer, $18 (Originally $26) 
• R+Co Dallas Biotin Thickening Shampoo, $24 (Originally $34) 
• Samnyte Hair Wax Stick, $8 (Originally $15)  
• CHI 44 Iron Guard Thermal Protection Spray, $12 (Originally $17)   
• Unite Seven Seconds Detangler, $27 (Originally $35)   
• Ouai Leave-In Conditioner, $24 (Originally $30) 
• CHI Original Ceramic Hair Straightener, $27 (Originally $100) 
• Color Wow Color Security Shampoo, $17 (Originally $24) 
• Pantene Keratin Hair Treatment, $15 (Originally $19)   
• Revlon One Step Root Booster Drying Brush, $31 (Originally $60)  
• IGK Good Behavior Four-in-One Prep Spray, $22 (Originally $32)
• Color Wow Root Cover-Up, $24 (Originally $35)

Best Amazon Shoe Deals 

IMHO, you can never have too many shoes — especially when it comes to boots. So, don’t miss the Kenneth Cole Reaction Chelsea Boots that will pair perfectly with practically anything in your wardrobe. Plus, snag the Dr. Scholl's Ankle Boots for over half-off, and the Juliet Holy Chunky Booties for less than $40. The budget-friendly boots certainly don’t end there; these Amazon Essentials Ankle Boots are now just $30. (Yes, you read that right.) 

Covered in the boot department? The Adrenaline GTS 22 running shoes from the brand Jennifer Garner always wears are currently at their lowest price in the past 30 days. For daily styling, you can’t go wrong with the Reebok Princess Sneakers for 47 percent off. And, of course, you’ll need the Donpapa Fluffy Slippers to stay warm and cozy this season.

• Best deal: New Balance FuelCore Nergize V1 Sneaker, $42 (Originally $65)   
• Kenneth Cole Reaction Chelsea Boots, $75 (Originally $109)  
• Reebok Princess Sneakers, $26 (Originally $50) 
• Asics Gel-Cumulus 24 Running Shoes, $87 (Originally $130)   
• Dr. Scholl's Ankle Boots, $42 (Originally $100)   
• New Balance Dynasoft Nergize V3 Cross Trainer, $60 (Originally $70)  
• Dream Pairs Over-the-Knee Boots, $39 (Originally $64)     
• Juliet Holy Chunky Booties, $37 (Originally $59) 
• Brooks Adrenaline GTS 22 Supportive Running Shoe, $100 (Originally $140) 
• Donpapa Fluffy Slippers, $20 (Originally $40)  
• Amazon Essentials Ankle Boot, $30 (Originally $40)    

Best Amazon Accessory Deals 

Every good outfit needs a great accessory. Shop fashion-forward bags like the JW Pei Joy Shoulder Bag and Gabbi Ruched Handbag. Plus, don’t miss this chic clutch from The Drop that’s now just $24 or this Addison Top Handle Bag that’s less than $35 (yes, please). If you’re carrying more than the essentials, opt for this roomy Etronik Duffle Bag which happens to be a number one bestseller at Amazon. 

And, just because the temperature is dropping doesn’t mean you can’t throw on stylish shades like these Ray-Ban aviator sunglasses and Sojos round sunnies. Of course, you’ll need a little sparkle too, so snag this gold hoop set that’s now $14 and this Swarovski crystal necklace that’s on sale, too.     

• Best deal: Ray-Ban Rb3025 Classic Aviator Sunglasses, $144 (Originally $221) 
• JW Pei Joy Shoulder Bag, $72 (Originally $90)  
• The Drop Southampton Foldover Clutch, $24 (Originally $39)  
• 17 Mile Gold Hoop Earrings Six-Pack Set, $14 (Originally $17) 
• Swarovski Attract Necklace, $59 (Originally $69) 
• Pander Belt Bag, $13 (Originally $16)   
• JW Pei Gabbi Ruched Handbag, $64 (Originally $80) 
• Mavecco Layered Necklace, $13 (Originally $21)    
• Etronik Duffle Bag, $42 (Originally $50)
• The Drop Addison Top Handle Bag, $32 (Originally $40)    
• Sojos Round Trendy Sunglasses, $13 (Originally $25)     

Head to Amazon to snag the products that catch your eye while they’re still on sale for Amazon’s Prime Big Deal Days. 

Apple AirTags Four-Pack

Peter Thomas Roth Instant FirmX Eye Tightener

The Drop Addison Top Handle Bag

NuFace Trinity Starter Kit

Levi's Ex-Boyfriend Trucker Jacket

Brooks Adrenaline GTS 22 Supportive Running Shoe

Laneige Lip Glowy Balm

Amazon Fire TV Stick

Our Place Perfect Pot

Tula Skincare Makeup Melt Removing Balm