Sprinkles Is Giving Us a Super Sweet Way to Support Time's Up

If you want to throw your support behind the Time’s Up movement and contribute to the safe, inclusive workplaces of the future, now is the time.

You don’t have to be a member of Hollywood’s elite to stand up for women’s rights; you can back the industry-strong organization with a single (delicious) purchase, no black gown necessary.

From now until Sunday (Jan. 7), Sprinkles Cupcakes has vowed to donate 100 percent of profits from its "black and white" cupcakes to the Time’s Up Legal Defense Fund.

If you don’t have much of a sweet tooth, you can support the movement by purchasing Time’s Up swag, or simply by donating to the Go Fund Me page.

Time’s Up will stage its first major movement at the Golden Globes on Sunday, where participants are set to wear black dresses and namesake pins on the red carpet.

Now, onwards—get thee to a Sprinkles Cupcakes!