Niecy Nash-Betts “Always” Wears This $10 Primer From a Jennifer Coolidge-Used Brand

I’m thrilled that Niecy Nash-Betts is having her moment in the sun, even if it does feel severely delayed. I have been an “I’ll watch anything she’s in” type of fan since Reno 911! in the early 2000s. My favorite of her characters was Denise Hemphill in the too-short-lived Scream Queens. I continue to pray for the show’s resurrection and in the meantime soak up what I can from award show speeches and interviews.

In a recent interview with Bustle, the actress and e.l.f. Cosmetics spokesperson shared insight into her approach to everyday “soft glam” makeup. “No matter what, I’m always going to use a primer,” she said, but fear not — she gave specifics, “the Liquid Poreless Putty Primer from e.l.f. is my jam,” she said. (This comes almost exactly a year after Jennifer Coolidge said that another one of the brand’s primers makes her “look like a baby dolphin.”) 

There is nothing but good news accompanying that product recommendation; it’s just $10, it’s a new version of a shopper-loved favorite, and it has thousands of five-star reviews. The original version of the Poreless Putty Primer comes in a tub and is more like, well, a putty. This one is liquid and comes in a squeeze tube that is less messy. The Liquid Poreless Putty Primer is a new product so it hasn’t had the time to amass the same 32,600-plus five-star ratings the original has. One Amazon shopper in their 50s said it “goes on really smoother [and] holds my makeup in place all day,” and added, “it's probably one of the best ones I have used.” It also has 3,000-plus five-star reviews on the brand’s website, but most of these are incentivized reviews. (Industry insider tip: This isn’t necessarily a bad thing! Brands often send out free products to make sure reviews start coming in quickly after it launches.) 

Regardless of which version you choose, the products’ promises are the same: blurred pores, longer-lasting makeup, even texture, and an airbrushed finish. A quick scroll through the photos on Niecy Nash-Betts’ Instagram feed says yeah… Liquid Putty Primer really is all that. 

Head to Amazon to shop e.l.f.’s new $10 Liquid Poreless Putty Primer.