Celebrity

Selma Blair Joins Chloe and Halle Bailey to Celebrate Love as the New Faces of Pandora

"Love is not just a feeling, but an action that can transform lives."

Madeline Hirsch

Published on January 25, 2024 @ 06:00AM

Pandora is adding three new brand ambassadors to its already stacked roster, which counts Pamela Anderson, Precious Lee, and Ashley Park among its ranks.

Today, Jan. 25, sisters Chloe and Halle Bailey and actress Selma Blair join Pandora as the newest faces of the jewelry brand. The announcement coincides with a new campaign called BE LOVE, which puts a fresh spin on Valentine’s Day. The message is simple: “Love is a verb and an action," per a statement from Pandora.

Courtesy of Pandora Selma Blair wearing black halter top and diamonds for Pandora — Courtesy of Pandora

It's a celebration of love's many forms, from romance and family to self-care and confidence. So, multi-faceted talents like author and advocate Selma Blair, who's made accessibility and activism her life's work after receiving an MS diagnosis in 2018, and triple-threat sister duo Chloe and Halle Bailey were a natural fit to spread the message.

"For me, BE LOVE is about embracing the power of being present in every moment and using that presence to spread love, laughter, and positivity to my community and loved ones," Blair tells InStyle about her lived experience with love. "Being part of Pandora's BE LOVE campaign is a beautiful reminder that love is not just a feeling, but an action that can transform lives."

Selma Blair wearing black halter top and diamonds for Pandora — Courtesy of Pandora

For Chloe Bailey, the holiday is all about self-love: “Being your complete, whole self and loving that,” she explains in a press release. Halle Bailey, who welcomed her first child earlier this month, is focused on unconditional love. She defines BE LOVE as "something that is never ending, that you know is always there,” adding that it's “never questioned — no matter if you fall off a cliff, she’s there to catch you.”

Wearing jewelry in a variety of materials, shapes, and designs, including sterling silver, 14K gold-plating, Murano glass, solid gold, and, of course, lab-grown diamonds, the three women also highlight the many sides of Pandora's jewelry assortment. The bottom line? Whatever your love language or personal style is, Valentine's Day is about experiences, rather than expectations. And if that includes diamonds, all the better.

You can shop Pandora's BE LOVE campaign at Pandora.net.