What makes something go viral? In today's increasingly competitive attention economy, it can be hard to predict — that is, except for the case of NYFW. Between the celebs who descend on the Big Apple every September dressed in their custom finest and the sheer spectacle of increasingly buzz-fueled runway shows, the New York shows always leave us talking about something.
Whether it’s a ‘90s supermodel returning to the runway (there were a few of those this season) or a giant bag that has everyone posting, NYFW has all the ingredients for the perfect buzzy moment on social. Ahead, we’re rounding up all the most viral fashion moments from the Spring/Summer 2024 shows.
Naomi Campbell Returns to the Runway
Naomi Campbell once again proved she's the GOAT when it comes to runway walks while closing her own show. She strutted down the catwalk in a glittering halter dress as part of the debut of her Naomi Campbell x PrettyLittleThing collection.
Protestors at Coach
Animal rights advocates crashed Coach's Spring 2024 show, protesting the use of leather in the brand's collections.
Julia Fox Wears a Dress Made of Watches
Julia Fox is no stranger to a viral outfit. This time around, she had everyone talking at the launch of Pandora's Lab Grown Diamonds District in New York City. The actress wore a two-piece set made entirely of watches, which spawned memes, headlines, and social chatter throughout the fashion world.
Christy Turlington Closes the Ralph Lauren Show
Iconic supermodel Christy Turlington closed Ralph Lauren's show at the Brooklyn Navy Yard, going viral in the process. Wearing a gold lamé gown and walking like one of the greats (in front of J.Lo, no less), the moment appeared on social feeds everywhere — and will without a doubt inspire more than one chandelier earring purchase.
The Chanel Diner
Would you go to a Chanel Diner? The answer, at least according to the internet, is a resounding yes. The brand launched the Lucky Chance Diner in Williamsburg during Fashion Week to huge fanfare with lines out the door and celebrity appearances, to boot.
Sia Performs at Christian Siriano
Christian Siriano's runway show at the Pierre this fall was every bit as spectacular as the over-the-top gowns the designer is known for. Besides delivering a star-studded front row that included Janet Jackson, Avril Lavigne, Alicia Silverstone, Quinta Brunson, and Kesha, the designer delivered a sprawling, 61-look collection culminating in a performance by Sia as Coco Rocha closed the show.